Ecosystem Revenue Dynamics is a boutique team of ecosystem orchestration specialists founded by Kyle Edmund Hayes, who brings 15+ years of Channel Operations experience at global SaaS companies.
We transform fragmented partner networks into high velocity revenue engines for mid to large B2B technology firms. Our holistic approach rearchitect's ecosystem technologyacross People, Process, Technology & Data using our E5 Power Framework:
- Evaluation: Establish current state clarity for your GTM landscape
- Engineer: Design blueprints, across process, technology & data
- Empower: Build capabilities through advisory services, & training
- Enable: Execute new tools, implementations & development changes
- Evolve: Drive continuous improvement & insights
We deliver comprehensive ecosystem orchestration by auditing your ecosystem technology & alignment to Go to Market, architecting integration blueprints, providing fractional leadership, implementing pilot solutions, and establishing continuous improvement cycles.
Common Challenges
Technology firms struggle with partner ecosystems that fail to deliver predictable revenue growth:
Technology Fragmentation
- Siloed systems prevent unified partner data visibility
- Point to point integrations create technical debt and security risks
- Manual processes slow partner onboarding by 60+ days
- Difficulty of transacting with partners, creating friction
- Disjointed experience for partners across multiple systems
Operational Inefficiency
- Channel teams lack realtime dashboards for decision making
- Partner experience suffers from inconsistent processes and portals
- ROI measurement is challenging with fragmented data
- Technical resources are consumed by integration maintenance rather than innovation
Strategic Misalignment
- Channel conflict emerges between direct and partner sales
- Executive sponsorship is limited without clear business impact
- Partner program investments lack measurable returns
- Channel ecosystem is not viewed as a core part of the GTM journey
- Scaling to new routes to market brings governance challenges (e.g., marketplaces, ISVs, MSPs, global distributors)
Our Solution
We addresses these challenges through our comprehensive approach:
The E5 Power Framework
Evaluate
- Conduct audits across People, Process, Technology & Data
- Identify integration debt, governance gaps, and capability shortfalls
- Establish metrics based baselines and quick win opportunities
- Secure executive alignment on orchestration priorities
Engineer
- Build a framework closing the gaps
- Design gateways, event driven data flows, and master data contracts
- Architect security policies and compliance frameworks
- Map co-sell, co-market, and incentive workflows to GTM motions
Empower
- Provide advisory leadership
- Provide services for technical delivery
- Provide staff via augmentation
- Facilitate cross functional alignment
Enable
- Focus on automation of processes
- Execution of technology changes
- Data management & integrations
- Enterprise architecture execution
Evolve
- Conduct quarterly retrospectives and roadmap refreshes
- Run innovation sprints with partners for codevelopment
- Continuously optimize architecture and governance models
Our Services
Starter
Advisory Services
10 Hours
A Month
Rolling 30 Day Contract
10 Hours a Month.
Pro
Project Engagemnt
90 Day
Engagement
Defined 90 Day Engagement
Scoped with agreed deliverables.
Enterprise
For Serious Business
Custom
Enagagement
Fully customised Orchestration Engagement.
